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When Pepsico was created
PepsiCo was first created between Pepsi-cola and Frito-lay in 1961. Herman Lay, former chairman and CEO of Frito-Lay, was chairman of the board of directors of the new company; Donald M. Kendall, former president and CEO of Pepsi-Cola, was president and chief executive officer. -
Introduction of Doritos
Doritos brand tortilla chips are introduced. They became the most popular snack chip in the United States. -
"The Choice of a New Generation"
Pepsi-Cola makes advertising history as Michael Jackson and his brothers usher in a new generation of Pepsi advertising in two of the most eagerly awaited television commercials featuring music marketing. Pepsi becomes "The Choice of a New Generation." -
"One Giant Sip for Mankind"
The war between Coca-cola and pepsi takes "one giant sip for mankind," when a Pepsi "space can" is successfully tested aboard the space shuttle. -
"You Got the Right One Baby"
Ray Charles teams up with the Uh-Huh Girls in the new Diet Pepsi commercial. The slogan for Diet Pepsi is modified to "You Got the Right One Baby, Uh-Huh!" -
One of the Biggest Partnerships in Beverage History
PepsiCo and Starbucks form the North American Coffee Partnership to jointly develop ready-to-drink coffee beverages. -
A Commercial in Space?
Filming of the world's first commercial in space, Astronauts shoot a large blue Pepsi can in orbit outside the MIR space station. -
The Pepsi Stuff Snag
Pepsi had a campaign called Pepsi Stuff where if a person get a certain amount of "points" and people can win stuff like shirts and other cool stuff but there was a little snag. In 1996, there was a commercial with a sign that says: Harriet Fighter 7,000,000 Pepsi Points. It was a jet that a person named John Leonard wanted and he got it. By collecting Pepsi Points and getting money from investors. But Pepsi said the commercial was a joke and he did not get it and he sued but it fizzled out. -
The Purchase of Gatorade
PepsiCo acquired Gatorades owner, Quaker Oats, in December of 2000 in a stock deal worth thirteen million dollars. Now the drink is at most or even all sporting events. -
The Trans Fat Removal
Frito-Lay removed trans fat from nearly its entire snack chips portfolio, including Lay's potato chips, Tostitos tortilla chips and Cheetos cheese flavored snacks. -
Performance With Purpose
PepsiCo introduces Performance with Purpose, making it one of the first contemporary companies to recognize the important interdependence between corporations and society. -
The Investment in China
PepsiCo announces plans to invest US $1 billion in China over the next four years as part of the strategy to expand in emerging markets and broaden the portfolio of locally relevant products. -
Climate-Free Vending Machines
PepsiCo introduces the first climate-friendly vending machines to the United States. The machines are cooled by Carbon Dioxide (CO2) instead hydrofluorocarbons (HFCs). The machines also introduce a new logo which appears on machine. -
Pepsi Spire
Pepsi introduces Pepsi Spire, a portfolio of innovative fountain beverage dispensers. Consumers can create more than 1,000 customized beverages with the touch of a button. It is in competition with Coca-Cola Freestyle machine.
