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Pepsi-Cola
Pharmacist Caleb Bradham from New Bern, North Carolina changes the name of his carbonated soft drink from Brad's Drink to Pepsi-Cola. The name comes from the two main ingredients pepsin and kola nuts. Year the new name was first used. -
Selling Syrup
Bradham moves his operations from his drugstore to a rented warehouse where he sells 7,968 gallons of syrup in just one year. Bradham advertises his drink as: "Exhilarating, Invigorating, Aids Digestion." -
Moving Company Building
Bradham purchases the Bishop factory in New Bern for $5,000. He moves all bottling and syrup operations to there and sales increase to 19,848 gallons. -
New Logo
Pepsi-Cola has a new logo, the first since it's inception back in 1898. -
Known Worldwide
Pepsi-Cola trademark is registered in Mexico. -
Motor-Vehicle Delivery
Becomes one of the first to go from horse-drawn carts to motor vehicles delivery. -
Advertising
Barney Oldfield, automobile racing pioneer, becomes the first celebrity endorser. He appears in newspaper ads. -
New Slogan/Gaining Supplies
Releases a new slogan that appeals to consumers: "Drink Pepsi-Cola. It will satisfy you." Bradham, thinking sugar prices will go higher, buys large stocks of sugar. Sugar drops to two cents per pound. -
Financial Loss
Pepsi-Cola suffers enormous financial losses due to the sugar market collapse. Bradham borrows money and sells assets and additional stock shares. Only two Pepsi-Cola companies remain open. -
Bankrupt
Pepsi-Cola goes bankrupt. Craven Holding Corporation buys its assets for $30,000. -
Selling Process
Begins selling twelve ounce bottles for five cents to counter its competitors who are selling six ounces for the same price. -
Move Locations
Moves operations to Long Island, New York. -
Target Market
The theme "Twice As Much for a Nickel" appears in the cartoon strip Pepsi and Peter. Because of this, consumers become more aware of Pepsi-Cola's value advantage. -
Logo Colors
Changes its logo to red, white, and blue in support of America's war effort. Pepsi-Cola canteen in Times Square, New York, operates throughout World War II. It enables millions of families to record messages to army personnel overseas. -
New Logo
New logo has a "bottle cap" look with the tag line "Bigger Drink, Better Taste." -
Product Change
Introduces product in a can for the first time. -
Diet Pepsi
Introduces Diet Pepsi. -
Sponsors
Becomes the National Football League's Official Soft Drink Sponsor. Introduces the new brand Pepsi Blue with the tag line, "It's a Blue Thing."
