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Costume
The band have only two costume changes within this video. They wear casual, accessible clothing from the highstreet: jumper, t-shirts, jeans, etc. This is typical of the Pop genre as they try to appeal to target market through appearing accessible and not out of reach. -
Setting and Location
They are in a formal, office-like setting. They are also surrounded by people dressed in formal attire, e.g. shirt, trousers, skirts. However, they are dressed in casual, highstreet clothing which does not match the location. This conforms to the genre conventions as they try to appear likea care-free and young boyband who are wild teenagers. This is further emphasised through the wreckage of the office. They throw papers around and break computers, appearing to be mischievous and fun.
