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BRS
The first BRS retail outlet (American for shop) opens in California. -
Importing
They start by importing cheap Japanese running shoes and selling them by post for a profit in the USA. -
New Shop
Phil Knight and Bill Bowerman both contribute $500 to form the company called 'Blue Ribbon Sports (BRS) - later to become Nike. -
Waffle
The 'waffle' sole for running shoes is invented, and the trainer quickly becomes the best selling training shoe in the USA. -
Swoosh
For only $35 the now globally famous 'swoosh' Nike symbol is created by a graphic design student. -
Nike!
Whilst asleep, an employee of BRS dreams of the greek god "Nike' and proposes it as the company's new name. It is accepted! -
Celebrity
One of the first celebrity sportsmen - John McEnroe signs a deal with Nike! -
Air
The Air-Sole is invented and once again, Nike revolutionize the world of training shoes. -
Shares
Nike becomes a public limited company and starts to sell shares to members of the public who want to invest in Nike. -
Jordan
Michael Jordan agrees to endorse his own line of Nike trainers, to be known as 'Air Jordan' -
Revenue
Nike's revenues top $1 billion. -
Slogan
Nike's marketing department come up with the 'JUST DO IT.' slogan.