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start of Competetive hockey
First attempts to regulate competetive ice hockey matches came in the late 1880's -
The Beginning
1887, four clubs from montreal, canada started the AHAC (Amature Hockey Association of Canada) and developed a structured schedual. -
The Stanley cup
Lord Stanley donated the Stanley Cup to be symbolic of the Canadian Championship -
IHL
The IHL (International Hockey League) was the first fully professional hockey league and was based around Lake Michigan -
ECAHA
ECAHA (Eastern Canadian Amature Hockey Association) was founded and took players from the IHL -
CHL & NHA
ECAHA split and formed two leagues now known as the CHL (Canadian Hockey League) and the NHA (National Hockey Association) -
PCHA
The PCHA (Pacific Coast Hockey Association) was created so that the NHA could play them in a series of games to win the Stanley Cup. -
NHL in the Making
The NHL came into play when the NHA was suspended from the league. -
Out with the NHA
NHA was Permenantly Suspended -
NHA
NHA ceased to be an organization -
The NHL Begins
The NHA championship trophy O'Brien Cup was adopted as the championship trophy for the NHL -
Sponsors of the early NHL
CCM Tack skates designed by George Tackleberry were the one and only skate to really wear in the early NHL -
Media Outlets
When the NHL started to become popular to watch on tv, the NHL started to get endorsment deals with media outlets such as NESN, VS, NBC, NBC sports and ESPN. Recently the NHL had gotton their own television station talking strictly about hockey called NHL network. The NHL also Broadcasts over the radio such as Sirius XM sports -
Raking in The Dough
Although the Stanley cup ranks lsast in ad spending among the big five sporting events of the year, it still accounts for more than $100 million dollars -
Sponsor Competition between Bauer, Reebok and CCM
In the 2002-2003eason Bauer and reebok became big name competitors against ccm. Soon Bauer was the number one brand in hockey to use -
Easton Hockey
Along with Warrior, Bauer, Reebok and CCM Easton became a large contributer to NHL sticks in the early 2000's -
Warrior's Sponsorship
Warrior started to vbecome a big brand in hockey. They started out with lacrosse but then transfered to hockey. They are now a mass Producter of gear such as helmets shoulderpads and pants,they also produce a large amount of sticks that are used by NHL players today -
NHL Target Market
The NHL is most dominant in canada and is growing its brand in Europe by opening up regular season games in places such as finland, sweden and germany. The NHL is more of a niche sport in the united states. it is most popular in the northeast and least popular in the southeast. It is predominantly watched by white males in the middle to upper class. The groups that also watch this sport are a Homogeneous Group, they're under-engaged swing voters, They listen to unique influencers
