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Bill France Sr.
Starting in 1938, he helped promote races on the sands of Daytona Beach. In 1947, France became the driving force behind the establishment of the National Association for Stock Car Auto Racing. -
Ford sponsor
Ford cars started racing in NASCAR in 1948. Since then they have won the second most championship of any car maufature with 17 titles. Ford drivers have won more than 690 premier series. The second most of any car manufature -
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Nascar cup series championship
Red Byron won the first Drivers' Championship with a 16th-place result at the season's last race. Since then thirty-five different drivers have won the Championship, with Richard Petty, Dale Earnhardt, and Jimmie Johnson holding the record for most titles at seven.
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Junior Johnson
He is most kown for inventing a racing tactic called drafting in 1960. This allowed his slower car to feed off other cars' slipstreams and then slingshot into the lead on the last lap. This tatic is still used today. -
Richard Petty
During his 35-year career, Petty won 200 NASCAR Cup Series races in his career—the most, by far, of any driver—and seven Cup Series championships (1964, 1967, 1971, 1972, 1974, 1975, and 1979). -
Hendrick motorsport
The team was founded in 1984 as All-Star Racing by Rick Hendrick. SInce then they have won 14 cup series championship the most of any Nascar team. In 2021, they won their 269th race, officially becoming the most successful NASCAR team in history, overtaking Petty Enterprises, which held the record since 1960.
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Joe Gibbs Racing
The team was founded in Huntersville, North Carolina, in 1992 by three-time Super Bowl champion Joe Gibbs. The team has 206 NASCAR Cup Series victories and 5 cup series championship. -
Goodyear tires sposnorship
Goodyear tires has been a nascar partner since 1954. In April 1997, Goodyear officially became the exclusive tire supplier of NASCAR. Today they supply tires for Nascar three divisions Cup,Xfinity, and truck series. -
coca-cola sponsorship
Coca‑Cola has been involved with nascar for more than 50 years and has been the official sparkling beverage of NASCAR since 1998. They also have naming rights to some races such as the Coke zero 400 and the Coca-cola 600 -
Sunoco sponsorship
Sunoco have been NASCAR's official fuel supplier since 2004, with the brand having fuelled 15.5 million miles of competition. The deal is worth $26.25 million annually over a one-year deal. -
Busch sponsorship
Busch Light has been in NASCAR since 1979. In 1982 the brand became the title sponsor for what is now the Xfinity Series. They left that role in 2007 with Busch returning as the “Official Beer of NASCAR” in 2018. -
Viewership
NASCAR Cup Series had an average of 3.315 million viewers per event, down 10% from 2022. -
current Fanbase
As of 2023 the majority of fans are male (62%), with an average age of 58 years old and viewership is made of a predominantly white audience. About 40% of NASCAR fans live in The southeast region of the United States. -
Revenue
In total, across its 2023 sponsorship, NASCAR is estimated to bring in $425.06 million with 25 new deals signed coming into the year. -
ad space cost
It costs around $15,000 per race or close to $500,000 for a full season to advertise on the C-pillar of a NASCAR, a spot right next to the rear window.