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Period: to
1950's
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The 1950's
The 1950’s were known as the birth of rock and roll, not many music videos were made as artists and bands didn’t realise they could be used very effectively for promotional purposes.
However in the 1950’s the scopitone was made which had a small screen on it playing wither animated or live action videos that were synced to the music playing.
The link below is the wikipedia page for the scopitone.
http://en.wikipedia.org/wiki/Scopitone -
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1960's
The 1960’s were all about freedom, there was said to be a musical revolution. As we did have the technology, films of artists performing were made but still not used for the reasons people use them today. -
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Bob Dylan- "Subterranean Homesick Blues"
Bob Dylan- "Subterranean Homesick Blues" Video from D. A. Pennebaker's 1967 Documentary, Don't Look Back. -
The 70's
During the 70's the main genre's were Disco, Pop, R&B, Rock and Punk. Although we had the technology bands weren't filmed for promotional purposes still, instead they prefered to perform live on television shows, because they felt it created amore attractive look for them. An example is the Australian television show 'countdown', which pionered the concept of clips and videos edited. -
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The 80's
The 80's was a big movement for the music industry, In the United States, MTV was launched and music videos began to have a larger effect on the record industry. Pop artists such as Michael Jackson, Duran Duran, Prince, Madonna, and Queen mastered the format and helped turn this new product into a profitable business -
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The 90's
The 1990s were a decade of many diverse scenes in music, however they are perhaps best known for grunge, gangsta rap, R&B, teen pop; eurodance, electronic dance music, the renewed popularity of punk rock and for being the decade that alternative rock became mainstream. In the 90's making music videos for your songs was the standard thing to do. With technology improving and now everyday people being able to afford their own video cameras and tripods anyone could make their own music videos. -
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The Noughties
Nowadays music videos are made all the time, notonly by rich artists and bands with enough money but literally by everyone as technology has become so cheap and mainstream. We are now learning great new thing all the time on how to make our music videos more interesting, an example is the 3D music video of Professor Greens (Found further along the timeline) but also people have sarted using web 2.0 to improve the creativity of their videos, such as 'The Johny Cash Project'. -
Sour- Hibi No Neiro (Tone Of Everyday)
[Sour- Hibi No Neiro (Tone Of Everyday)](Sour- Hibi No Neiro (Tone Of Everyday))This music video was shot for Sour's 'Hibi no Neiro' (Tone of everyday) from their first mini album 'Water Flavor EP'. The cast were selected from the actual Sour fan base, from many countries around the world. Each person and scene was filmed purely via webcam.
The fans were given instructions of what to do, they then connected up all the videos and images up. This is an example of web 2.0. -
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The Johnny Cash Project
The Johnny Cash ProjectThis video is also an example of web 2.0 also, on the website you are given a screen grab of one part of the video, then each person can use the tools to draw their own version of the original screen grab. All the pictures are then put together to make a Johnny Cash Music video.
