Mountain Dew

Mountain Dew was invented

Jan 1, 1940

Starting of mountain dew

Beverage Convention

Jan 1, 1946

They took their prototype beverage to a convention in Gatlinburg. They met Charlie Gordan of Tri-City beverage there.

Trademark

Jan 1, 1948

They filed for a trademark and ahd the label re-done by John Brichett.

The first BOTTLE

Jan 1, 1951

The first ACL bottle of Mountain Dew was made, it was a green bottle with white paint.

The fisrt beveraged bottled

Jan 1, 1954

Charlie Gorden bottles teh first beverage

Formula change

Jan 1, 1960

MTDBill Jones teh new owner changed the Mountain Dew formula by adding more sugar, caffine, and orange flavor.

Pepsi takes over

Jan 1, 1962

Mountain Dew is sold over the the Pepsi-Cola corperation. pepsi vs. mountain dewMountain Dew is sold over the the Pepsi-Cola corperation.

Yahoo

Jan 1, 1965

Mountain Dew's first campaign! "Ya-Hoo Mountain Dew. It'll tickle yore innards"

TV add

Jan 1, 1974

Ads begin to introduce Mountain Dew's new theme, "Hello, Sunshine. Hello, Mountain Dew."

New slogan

Jan 1, 1979

New slogan, "Reach for the sun. Reach for Mountain Dew."

Diet Dew

Jan 1, 1988

pepsi introduces diet dew diet dewPepsi introduces diet Mountain

Do the Dew

Jan 11, 1993

Do the DEW tagline is introduced. do the dewDo the DEW tagline is introduced.

New Dews!

Jan 1, 2001

Release of AMP, Mountain Dew code red, and Mountain Dew code red diet.

Some more new DEW

Jan 1, 2003

Release of Mountain Dew Baja Blast, Mountain Dew Livewire, and Mountain Dew Pitch Black. new dewsRelease of Mountain Dew Baja Blast, Mountain Dew Livewire, and Mountain Dew Pitch Black.

Super Cans!

Jan 1, 2008

Mountain Dew releases Mtn Dew Green Label bottle series one and two.