-
Reagan vs. Mondale
Morning in America: Reagan's re-election that utilized the"Morning in America", which painted a positive image of the nation. -
Clinton vs. Bush
The Role of MTV and Town Halls: Bill Clinton's campaign engaged younger votes through MTV and Town Hall meetings. -
Bush vs. Gore
The Impact of the Internet: Television was still a dominant force and during the 2000 election they used the growing influence of cable news and internet. -
Bush vs. Kerry
Swift Boat Ads. The election was characterized by intense media coverage, The Swift Boat, highlighting the power of media in shaping narratives. -
Obama vs. McCain
Social Media Revolution: Obama's campaign utilized social media platforms to mobilize voters.