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The first McDonald's BBQ opens
Brothers Richard and Maurice opened "McDonald's BBQ in San Bernardino, California in 1940 -
Closed Shop
The brothers closed shop and reopened three months later with a streamlined nine-item menu which is still feature today. -
Arches Introduced
In 1952 the mascot "Speedee" was replaced by the infamous golden arches -
First Big Investment
Salesman Ray Kroc visited California, intending to sell multimixers to the McDonald's brothers, the operation piqued his interest and he stepped in as McDonald's national franchising agent. -
First Out of State McDonald's opens
First out-of-state McDonald's opens in Des Plaines, Illinois -
Large expansion
By 1959,there were 102 restaurants nationwide -
First Commercial
In 1966, McDonalds aired its first ever TV commercial, where they first introduced Ronald McDonald. -
Happy Meal Introduced
The happy meal was invented to market the brand towards kids -
McRib Ups and Downs
McRib was introduced n then was taken off the menu and put back on due to poor sales. -
Partnering With Monopoly
McDonald's partners with Hasbro to create a Monopoly sweepstakes to increase sales -
Fraud!
A fraud case within the McDonald's team stops the game, but the game still continues to this day -
The Images
Since early 2000, McDonald's has become associated with cheap and tasty foods -
Supersize Me
In 2004 the documentary Supersize Me displayed the negative effects of eating this fast food constantly -
Getting Healthier
After many negative reactions, McDonald's decides to get rid of the supersizing option, and begins marketing a healthier Happy Meal -
Decline in sales
Sales went through a steep decline, the first in nearly a decade
