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Specific market
In 1948, nine years after the first fast food bussiness opened by de McDonald brother's, they decide to focus their entire production on hamburguers, french fries and milkshakes, leading to massive success. -
Ray Kroc's era
In 1955, after receiving help from Ray Kroc, a milkshake machine's vendor and producer, the “McDonalds System, Inc” is born -soon after renamed “McDonalds Corporation”-, previously, Kroc had been licensed to open McDonalds restaurants all over the country, giving the McDonald brothers “one half of one percent o gross sales”. Kroc is considered the founding father of McDonald's. -
Expansion
At december 8 of 1970, McDonald's opens their first restaurant outside North American or U.S.-possessed territories, being the Costa Rica charter the first both in America Latina and the rest of the world (country's nomber 6, 7 and 8 being Australia, Guam and Japan, all of them opening in 1971), leading to the addition of local cuisine to its general menu. -
Kroc's big game
In 1971, ten years after Ray Kroc decided to bought the shares of the McDonald brothers for $2.7 millions, the franchise had reached all 50 states in USA and running an international bussiness. -
Global definitive consolidation
In 2002, German publicity agency 'Heye & Partner' starts developing the companie's most succesfull ad campaign, 'I'm Lovin It', reaching more than a 100 countries in the world, starting of course, Germany. It is their longest ad campaign until now.
