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Enrolled at Full Sail University. Fill out enrollment documents. Create student profile.
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Mastery: Personal Development & Leadership. Create PLN. Go from student to apprentice.
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Public Relations in a Digital World. Examine media influence. Learn strategic communications.
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Writing for Interactive Media. Explore mechanics of storytelling. Learn to engage audience.
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Legal Aspects of Media. Resolve ethical dilemmas. Examine legal issues in the context of current technologies.
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Innovative Public Relations Tools & Resources. Examine social networks. Investigate crowd sourcing behavior.
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Social Media Metrics & ROI. Measure and evaluate public relations efforts. Integrate measures into professional planning.
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Market & Consumer Research Analysis. Examine marketing resources. Capture and retrieve industry data.
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Media Relations. Explore media communities. Examine advocates and skeptics.
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Events Marketing & Production. Create events to generate buzz. Examine how PR enhances events.
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Reputation Management Strategies. Respond to changes in sentiment about brand. Monitor conversations and report social metrics.
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The Online Media Room. Integrate digital media assets with third-party social platforms. Explore best practices for managing online media assets.
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Public Relations Final Project & Thesis. Create website. Defend thesis.