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868 BCE
Books
Trace back to 868 AD
Earliest form of Mass Media -
Magazines
One of the earliest forms of Mass Media
By 1825 about 100 magazines were being published -
Journalism
Started to really pick up in the early 1900s
Joseph Pulitzer is a famous journalist
Would write for newspapers -
Motion Pictures
First big threat to magazines
In 1922 the weekly attendance was about 40 million
Motion Picture industry did not rely on ads to get people to come -
Radio
End of 1920 it became popular
Another big threat to magazines
Relied on advertising sponsors
Could reach a larger audience -
Television
Early 1940
Slow pick up because people didn’t understand
By 1956 71.8% of households had televisions
35 million sets at this time -
Computers
Used by the government in the 40s and 50s
Moved over to publishing industry in the 60-70s
This got rid of jobs that could be done by computers -
Satellites
Early 60s
Allowed for news to be broadcasted around the world live
Large audience reached -
Mobile Phones
Blew up in 1998
Allowed for everything to be right there in front of you
Ad industry started directing their ads to this type of media -
Internet
Late 90s early 2000s
Used by ad industry
Many people were using this so a large audience is seeing your ads
