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Yellow Pages - 'Not Happy, Jan!', 2000
https://www.youtube.com/watch?v=2akt3P8ltLM
An ad so iconic that the phrase 'Not happy Jan' became a common way to express your dissatisfaction with someone/something. Although the ad aired in 2000, the phrase is still used today -
Birth
The day I was born. -
Qantas - 'I Still Call Australia Home', 2009
https://www.youtube.com/watch?&v=O8eVlvDHLSU
An iconic Australian ad that I still remember - invokes happy, proud emotions. -
Libra - 'Invisible Pads', 2009
https://www.youtube.com/watch?v=sgMl-iZ3tZM
This ad used humour to advertise pads. -
'Chicken Tonight' - 2010
https://www.youtube.com/watch?v=AC672VUs22g
This ad was very popular, which the catchphrase at the end, 'Can we have Chicken Tonight, tomorrow?' sticking with people. -
Metro Trains Melbourne - 'Dumb Ways to Die', 2012
https://www.youtube.com/watch?v=IJNR2EpS0jw
An iconic 'ad' that went viral around the world. It doesn't feel like an advertisement until the final message. -
Aami - 'Rhonda and Ketut', 2012
https://www.youtube.com/watch?v=85ubtVs5n6A
A car insurance ad that was very popular in Australia due to its use of humour. -
Australian Bananas - 'Lasting Energy'
https://www.youtube.com/watch?v=gjhohEqv4so
This ad was very popular and goes against unhealthy snacks and compares them to a healthier option, a banana. -
Toyota - 'Unbreakable Hilux', 2013
https://www.youtube.com/watch?v=f1PNQwHZuJc
This ad was popular and used humour to show this mans sadness when he lost his Hilux, and then shows him finding the car he lost off a cliff, in perfect shape. -
Australian Government - 'Respect', 2016
https://www.youtube.com/watch?v=wjBfU-bfGII
A very heavy TV ad that got the audience thinking about violence against womenin Australia. -
Weet Bix - 'Aussie Kids are Weet Bix kids', 2016
https://www.youtube.com/watch?v=JyzeMg_3CTg
Whilst the Weet Bix kids ads have been running for years now, this revamped version shows people young and old celebrating Weet Bix as a staple Australian breakfast. -
Victorian Government - 'Deadly Questions', 2018
https://www.bestadsontv.com/ad/97595/Aboriginal-Victoria-Deadly-Questions
These outdoor ads are seen commonly in public, highlighting questions people may ask that are offensive to Aboriginal Australians, to promote awareness. -
Remedy Kombucha, 2018
https://www.bestadsontv.com/ad/98222/Remedy-Kombucha-Get-the-Right-Stuff-in-ya-Guts
A print ad seen around commonly at bus shelters and in public, using short but catchy lines to grow interest in the product