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Launched a Syndicate
The Cowles launched a syndicate to sell their picture stories to other newspapers in 1933 -
Idea to Publish a Picture Magazine
Cowles brothers told Henry Luce of LIFE that they wanted to publish a picture magazine in 1936. Luce showed them mock-ups of Life since they wouldn't be designed to be competitors. -
First Publication
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Switched to Bi-Weekly Publications
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Cowles Brothers Bought Luce's Stock Back
Find Date -
Began Losing Money
The rise of television made advertisers switch to visiual ads. Look fell victim to the same circulation and advertising pressures as Life did and began losing money after 1967 -
Final Publication
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