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Small Buisness Started
Levi Strauss & company headquarters are at 14-16 Battery Street, where they stayed for 40 years. -
Two Horse Patch
Two Horse™® brand leather patch is first used on the waist overalls. Its purpose was to demonstrate the strength of
the pants and reinforce our status as the originator of patent-riveted clothing. -
Levi Strauss jeans
The rivet patent goes into the public domain, so that Levi Strauss & Co. is no longer the exclusive manufacturer of
riveted clothing. -
Two Back Pockets
The pants now have two back pockets. The additional pocket was likely added due to consumer requests or changes in
men’s fashions at the time. -
Levi Strauss Dies
Levi Strauss dies at the age of 73. His nephews inherit the business. -
New Koveralls
A factory was opened in Frankfort, Indiana, to make Koveralls. -
Ladies Jeans
Levi Strauss & Co. creates “Lady Levi’s” the company’s first blue jean for women -
WWII
During World War II, the design of waist overalls is changed due to government mandates regarding the conservation of
raw materials. The crotch rivet, watch pocket rivets and back cinch are removed to save fabric and metal. The Arcuate
stitching design is removed as the thread is decorative only and not vital to the usefulness of the garment. In order to
keep the design on the pants, Levi Strauss & Co. sewing machine operators hand paint an Arcuate on each pair. -
Light Blues
“Lighter Blues” casual slacks and the “Denim Family” line mark the company’s entry into the sportswear business.