Levi Strauss & Co.

By jvred

  • The Company is Founded

    Levi Strauss arrives in San Francisco and opens a dry goods business. He sells clothing, blankets, etc., to small stores throughout the American West

  • The Blue Jean is Born

    Jacob Davis and Levi Strauss get the patent on blue jeans. they started manufacturing jeans that would become the famous Levi "501".

  • Horse Logo Leather Patch

    The Two Horse leather patch is first swen onto the waist overalls. The purpose was to show strength in the pants.

  • Levi Strauss' Death

    Levi Strauss dies at the age of 73. His nephews inherit his business.

  • Khaki Pants and Coats

    The khakis were made for office wear rather than working outside or in the field.

  • San Francisco Fire and Earthquake

    The San Francisco first and earthquake destroyed the original headquarters of Levi Strauss and Co. The company therfore extends credit to its wholesale customers to get financially stable again. A new factory is later built at 250 Valencia Street while the new headquarters is built on Battery Street.

  • First clothing for Women

    Freedom-Alls were one piece tunics that were worn over the pants of women. they were suitable for housework ot outdoor activities.

  • Levi's becomes Trademark

    Levi Strauss and Co. registered "Levi's" as the name trademark to protect it.

  • The First Jeans for Women

    Lady Levi's are created and the company's first thread into sportswear. The jeans were meant to be worn for women.

  • Red Tab is Introduced

    The iconic Red Tab is placed ont he right back pocket of the overalls. LEVI'S is in all white. It was created to be different from other competitors.

  • WWII

    The design of jeans is changed because the government mandates on svaing raw materials. U.S. Soldiers were Lev's jeans and jackets while being overseas. This marks the first time that Levi's products had international products.

  • Charity Acts

    The Levi Struss Foundation is a private foundation that is based on the pioneering legacy of Levi Strauss and Co.

  • American National Exhibition

    Levi's jeans are put on display at the American Fashion Industries Presentation in Moscow. This starts the exports of Levi Strauss and Co.'s clothing to be exported to Europe.

  • First Factory in American South

    The first southern factory is in Blackstone, Virginia.

  • Patent on Sta-Preset

    The process is used to create permanent creases in trousers and shirts with new fabrics and blends.

  • International Division

    Levi Strauss International and Levi Straus Far East are two expansions of the compant to Europe and Asia.

  • Summer of Love

    The Jefferson Airplane and Paul Revere and the Raiders are rock groups that recored audi commericals for Levis

  • Olympic Games

    Levi Strauss and Co. creates clothing for some of the athletes competing in the olympic games in 1980 and 1984

  • Europe Store

    The first Levi's store in Europe opens up. in eight years there are 527 stroes within northern and eastern Europe.

  • Terms of Engagement

    The company is the first multinational clothing comapny to establish labor rights, health, saftey, and environmental standards for other factories.

  • Levi's Women Ad

    Levi's had an Ad titled "Women Breaking the Mold" which in turn fuels the breaking downthe stereotypes about women. The Ad is on of the most influential commericals in the past 50 year.s

  • Fortune Magazine

    Fortune Magazine names Levi Strauss and Co. as the most admired apparel company.

  • Human Rights

    the human rights campaign foundation gives the company a perfect score of 100% for its treatmeant on gay, lesbian, bisexual, and transgender employees, consumers and investors.

  • Greenhouse Gas

    The company vows to inprove energry efficiency in every one of their facilities and retail stores.

  • Water Mandate

    The comapny makes it a responsibility to make water resources management to help spread the work on global water challenges.

  • Planet Initiative

    Levi's influences consumers to wash less, wash in cold water, line dry, and donate clothing when its no longer worn.

  • Better Cotton

    Levi Strauss and Co. joins the better cotton initiative to have cotton grown in a better environment as well as financially sustainable practices.

  • Greenhouse Gas Effects

    The comapny achieves its goal of reducing greenhouse gas emissions with a 13% reduction.