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San Francisco Gold Rush
Levi Strauss emigrate to San Francisco to make his fortune by selling supplies to the miners who arrived daily in the city to outfit themselves before heading off to the gold field -
dry goods store
Levi opens dried goods store -
117 Sacramento street
Levi moves opperation to 117 Sacramento street -
Levi Strauss & Co.
Levi offically named the store Levi Strauss & Company -
14-16 Battery Street
Levi moved the headquarters to larger quarters at 14-16 Battery Street, where it remained for the next forty years. -
recieved letter from Jacob Davis
Levi Strauss & Co. received a letter from Jacob Davis, a tailor in Nevada, offering them a half interest in the patent on a technique he had invented for strengthening the seams of pants by fastening them with rivets -
first pair of waist overalls
Levi Strauss & Company sells its first pair of riveted blue waist overalls. not called jeans until the 1960s -
Levi partners with Jacob Davis
Levi partners with Jacob Davis -
pockets patent
Strauss and Jacob Davis received US patent for the riveting process to strengthen the pockets of denim work pants. -
Levi Strauss & Co. logo
trademark of Levi Strauss & Co. -
first lawsuit
Levi Strauss & Co. filed its first lawsuit for patent infringement against two other makers of riveted clothing -
Mission pacific Woolen Mills
Levi and two associates purchased the Mission and Pacific Woolen Mills from the estate of former silver millionaire William Ralston. Much of the mill's fabric was used to make the Levi Strauss & Co. "blanket-lined" pants and coats. -
Levi & Co. expands
Levi Strauss & Co. factory expanded, and the notable features of the company's pants—the dark blue denim, the rivets, the stitching, the guarantee of quality—became further standardized. -
waist overalls sell widely in West
Levi waist overalls were selling for $1.46 each and had become widely worn in the rough-and-tumble mines and ranches of the West.
