Surfing in hawaii

Let My People Go Surfing

  • Period: to

    Riding the wave

  • Beginning

    • 1957 went to junk yard Bought forge, anvil tongs and hammer to teach blacksmithing -825.35 from my parents for drop forge die
    • profits were slim, lived on .50 per day
  • Pause

    • 1962 had to close business due to the draft
  • Getting the word out

    • Started making climbing gear again” and “put out first catalogue
    • Hired first employees, 5 people
    • Retail and wholesale were part
    • Roughing up parts for export to avoid duty
  • Lean Times

    • Not much profit, only 1%
    • Sales were doubling each year
    • Held 75% of the maket
  • Expansion of space

    • Took over building next door
    • Our first products with new logo nearly brought us to bankruptcy
  • International sourcing

    • Sourcing product from Hong kong
    • We unloaded as many shirts as we could for less than cost and almost lost the company, still not profitable and cash flow problems
    • While defective shirts were emptying our account we had to have lunch with bankers to convince them we didnt need money
  • Split of Partners

    • Split of Partnership
    • Secured more favourable financing
  • More People

    • 16 employees
    • Survived major cash flow problem by sercuring revolving LOC