-
Highschool Championship
Kobe Bryant went to Lower Merio Highschool, 4 years in a row he helped them win the champinship. The impact is that people started to know his name, and had an idea he was going to the NBA. -
Drafted to NBA
Kobe Bryant was drafted straight out of highschool to the NBA, This was a sign that this guy is really great at basketball, this casued people to want t-shirts jerseys etc. -
Traded
As soon as he was drafted to the NBA, he was that traded almost imideditly to the Lakers, thsi caused people to have to go and buy more jereys and other items. -
All star game
Kobe Bryant was voted a starter for the 1998 All Star game for the first time. He was the youngest in the history of the NBA to do it because he was only 19 years old. This made his fan population grow even more. -
Married
Kobe bryant got married to Vanessa Laine in aprile 2001 she was 19. This was a big story in different magazines like people magazine etc. It was also on espn so people who have never heard of him before now know him. -
Major endorsments
He got multiple endorsments some of them are Addas and Sprite. This made him alot of money it also made people buy more adidads producs because Kobey Bryant would wear them. -
Sexual assult charge
He was charged with one count of sexual assult on a female hotel worker. This then caused him to lose some money it also, turned some fans away from him so they didn't buy jerseys etc. -
Charges dismissed
He settled his civil lawsuit that was filed by the female hotel worker. This made soem of his loyal fans come back but otheres weere still in shock. -
Summer olympics
Kobe Bryant went to the olympics for the first time and he won a gold medal, this just showed people how great he really is and people all over the world now were buying merchandise that has his name on it. -
NBA finals MVP
Kobe Bryant was the MVP of this game, so now he had proven that hes really amazing, and because he got MVP he now has fans that dont even like the lakers so they buy his jerseys etc and othe rmerchanedice