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JCPenney's Opened
The first store opened in Kemmerer, Wyoming and was called The Golden Rule Store. The founders were James Cash Penney Jr. and 2 of his business partners. The store was known as a dry goods store and was part of the "Golden Rule Store" branch. -
Company Changed Names
The founder decided to change the name from Golden Rule Store to J.C.Penney Company Inc. because it stood for his name. -
Headquarters Moved
The founders decided to move from Salt Lake City to NYC. -
50th Anniversary
JCPenney celebrated 50 years since they first opened their doors. -
JCPenney's Issues Credit Cards
They had a cash only policy up until this. -
First Store Outside Of US Opens
JCPenney opened their first store outside of the US in Puerto Rico. -
Death Of The Founder
James Cash Penney, the founder of JCPenney, died at age 95 in New York. -
Website launched
The owners created a website specifically for JCPenney's and customers could now shop online at jcpenney.com. -
100th Anniversary
JCPenney celebrated their 100th anniversary since they first opened their doors. -
JCPenney Rewards
JCPenney launched their own customer reward program to benefit their customers and help increase the consumption of their products. -
Disney Shop Added
JCPenney made an addition their stores by adding a Disney shop inside of different JCPenney locations. -
App Created
JCPenney released a mobile app available on most smartphones. -
Added Sephora to 75% of Stores
JCPenney made another addition to their stores by opening up Sephora inside of several locations, in attempt to draw more customers of different markets in their stores. -
875 Department Stores
JCPenney currently has 875 department stores throughout the US. However in 2017 nearly 140 locations were closed due to the retailer itself.
