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The early years
The 1980s was the first decade where the internet resembled something like it does in the modern day. But it wasn’t capable of anywhere near what it is now. -
Much ado about dial-up
Dial-up internet took off in the 1990s, and the first commercial internet service providers (ISPs) started offering internet connections to regular households. -
The arrival of broadband
Broadband breathed new life into the internet in the early 2000s by allowing the signal in one line to be split between telephone and internet. This meant users could be online and make phone calls at the same time. It was branded the ‘always on’ internet service. -
Streaming, social media and speed
The 2010s saw the internet become even more essential to everyday life. -
Working from home, 5G and a full fibre future
Just when we thought we were hitting peak internet, the world was hit with the Covid-19 pandemic. Millions of people had to start working and learning from home, at almost no notice. This put immediate pressure on everyone’s home broadband, as suddenly we were staying in and using the internet throughout the whole workday too. -