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Covid-19 Pandemic
The coronavirus pandemic causes more people to turn to digital tools and the internet for school, work, and socializing -
TikTok's popularity rise
With the pandemic, TikTok gains popularity among younger viewers and it becomes the primary front for trends -
Digital workspaces
As people return to work in person many businesses opt for continued use of online workspaces or hybridizing in-person work with work online -
Crypto popularity rises
With the Gamestop short-squeeze of January 2021, cryptocurrency investments grow in popularity, such as the meme turned real coin Dogecoin. -
short-form content
Social media platforms like Instagram create short-form content formats like Reels to compete with TikTok's format -
Meta
Facebook rebrands into "Meta", which turns the company's focus from social media to VR tech and interactive spaces -
NFTs
"Non-Fungible Tokens" gain popularity in the crypto space -
AI
In 2023 AI assistants like ChatGPT and AI computing on sites like Google with Gemini start to roll out and grow in popularity -
Twitter becomes X
Elon Musk buys Twitter and rebrands in to X -
AI concerns
As AI popularity grows, ethical concerns over its usage such as its ability to generate art or write believably come into question -
TikTok ban
TikTok faces a potential ban in the US, is reversed shortly after