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rise of tiktok
By December 2019, TikTok was the most downloaded app globally. Its popularity continued through 2020, especially during the COVID-19 pandemic lockdowns. This app builds on the short-video trend started by Vine and Snapchat. -
video conferences become very popular
Because of COVID-19, platforms like Zoom, Microsoft Teams, and Google Meet became essential for work, education, and socializing. This shows how communication has shifted to online platforms. -
meta is created
During the Facebook Connect event, Mark Zuckerberg announced Facebook’s rebranding to Meta. This represents a change in focus from social networking to virtual experiences. -
bereal becomes popular
Gained popularity by mid-2022. Became a popular app for its authentic, unfiltered daily posts. BeReal represents a shift toward transparency in social media culture. -
Elon Musk and twitter
Elon Musk acquired Twitter in 2022. Shows how major social media platforms are constantly evolving and leadership changes impact user experience. -
AI in social media
In 2023 we saw the integration of AI into everyday social media activities, shaping the future of digital interactions. Chat GPT became popular as well. -
launch of threads
Instagram (Meta) officially launched Threads, a platform designed as a competitor to Twitter. This shows how companies are changing their platforms to maintain relevance and compete with well established social media.