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Birth of Modern Cruising
In the early 1960s, Leslie Frazer of Miami chartered two ships and began marketing them exclusively for cruises. -
Caribbean Cruise industry took off
Norwegian Caribbean Line (now Norwegian Cruise Line) and Royal Caribbean Cruise Lines (now Royal Caribbean International). -
US cruise industry expanded westward
the U.S. cruise business expanded westward when Seattle’s Stanley McDonald founded Princess Cruise Lines and began offering cruises to the Mexican Riviera. -
Carnival Cruise Lines
Norwegian Cruise Line co-founder Ted Arison decided to start his own business, Carnival Cruise Lines. -
The Love Boat
Aaron Spelling Productions decided to make a Princess luxury cruise ship the site of a major TV series. The program popularized the idea that a cruise was a vacation that wasn’t just for the rich and famous.