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1st event
The first BRS retail outlet (American for shop opens in California. -
2nd event
They start by importing cheap Japanese running shoes and selling them by post for a profit in the USA. -
3rd event
Phil Knight and Bill Bowerman both contribute $500 to form the company called 'Blue Ribbon Sports (BRS) - later to become Nike. -
4th event
The 'waffle' sole for running shoes is invented, and the trainer quickly becomes the best selling training shoe in the USA. -
5th event
For only $35 the now globally famous 'swoosh' Nike symbol is created by a graphic design student. -
6th event
Whilst asleep, an employee of BRS dreams of the greek god "Nike' and proposes it as the company's new name. It is accepted! -
7th event
One of the first celebrity sportsmen - John McEnroe signs a deal with Nike! -
8th event
The Air-Sole is invented and once again, Nike revolutionize the world of training shoes. -
9th event
Nike becomes a public limited company and starts to sell shares to members of the public who want to invest in Nike. -
10th event
Michael Jordan agrees to endorse his own line of Nike trainers, to be known as 'Air Jordan' -
11th event
Nike's revenues top $1 billion. -
12th event
Nike's marketing department come up with the 'JUST DO IT.' slogan. -
13th event
Nike becomes the most popular and largest sportsbrand in the world -
14th event
Nike Shox cushioning system is introduced and worn by vince carter -
15th event
Nike buys converse, a famous brand that become bankrupt for 305 million on July 9th -
16th event
Nike exits the golf equipment market. -
17th event
Nike introduces the HyperAdapt 1.0 which were inspired from the Air Mags in the Back to the Future Part II movie. -
18th event
The Vaporfly 4% running shoe was introduced, inspired by the Breaking2 attempt to break the 2-hour marathon barrier. This shoe main feature is a carbon fiber plate in the midsole for improved energy return