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The Little Lost Child
Edward Marks and Joe Stern hired electrician George Thomas and other performers to promote sales of their song "The Little Lost Child". Using a magic lantern, Thomas projected a series of still images on a screen simultaneous to live performances.This went on to become a form of enteratinment called 'illustrated song'. -
Talkies, soundies, and shorts
Many musical short films were created featuring bands, vocalists and artists.Early 1930s cartoons featured popular musicians performing their hit songs on-camera in live-action segments during the cartoons.Soundies, produced and released from 1940-1947, were musical films that often included short dance sequences, similar to later music videos. -
Fantasia
Walt Disney released Fantasia, an animated short based famous classical music pieces. -
Stranger in Paradise
Tony Bennet was filmed wallking along The Serpentine in Hyde Park whilst his recording of Stanger in Paradise played. The film was distributed to and played by UK and US television studios. Bennet later claimed he had created the 'first' music video. -
A Hard Day's Night
The Beatles first major motion picture set the basic visual vocabulary for modern music videos. It influenced a large amount of contemporary musicians and subsequent pop and rock group music videos by featuring iconic locations and due to the fact that it was the 'first' music video as we know it. -
The Monkees
Based on A Hard Days Night, the american TV series 'The Monkees incorperated film segents that were created to accompany the various Monkees songs used in the series. -
Strawberry Fields Forever
The Beatles started to incorperate techniques used in underground and avant garde film, such as reverse editing, dramatic lighting and strange camera angles -
The Jackson 5
The 1970's saw the music video change with more emphasis on just the artist singing. This style lead to music videos to the "Cross-Cutting" stage where the song would portray a story that accompanied the lyrics and "cross-cuts" to the artist singing it. However the key to this innovation was the edting process, dealing with more professional techniques like "Chroma-Key". -
The Truth About De-Evolution
This was early example of a self-made music video, this started the devlopment of the music video genre "Experimental". However this music video was seen as the first 'Long-form video production'. -
Bohemian Rhapsody
This style started a whole new era for the music video and the introduction of "Top of the pops" which would promote the music and then created a competion between artists for the first time. -
Video Killed The Radio Star
In 1981 it was the introduction of "MTV" and the first video aired was "Video killed the radio star", it was a real break-through in the evolution of music videos and as you can see it was a very high-budget video in which we can see more devlopment in editing such as "Over-laying". MTV was responsible for the succes of artists like Madonna as it played a centeral role as marketing. -
Take On Me
The comic book/live-action combination is called rotoscoping and took 16 weeks to complete. This just shows how the song relies on this type of promotion, mainly because it was the only the form of marketing for a song in the 20th century. -
Notorious B.I.G
This was a very high budget hip hop video, which was a first. Opposed to the gritty street videos of Wu Tang and NWA, it shows a rich baller lifestyle. -
Oops!...I Did It Again
This is a classic example of modern era music videos. Generally shot on alot higher budget than previous music videos. As typical of modern videos, it follows a narrative and will contain a small acted section at the beginning to give context to the song
