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First Popular Music Video: Bohemian Rhapsody
it was only after the success of "Bohemian Rhapsody" that it became regular practice for record companies to produce promotional videos for artists' single releases. This was also to do with the rise in Televisions in households that music videos become very popular. They made music videos for time on shows like top of the pops when the band couldn’t appear -
Rise of MTV
This was the first television show for just music videos which helped artists get exposure and popularity. They were simple productions initially like for example the first video that was aired on MTV, "Video Killed The Radio Star" by the Buggles, but they grew into more and more elaborate ones with the tipping point probably being Michael Jackson’s mini-movie of “Thriller.” -
Inspirational Music Video: "Thriller", Michael Jackson
The video was iconic from the moment it was released in and remains influential and audacious. Burnishing its pedigree with loving allusions to seminal horror films, Jackson's 13-minute musical chiller melds creepy authenticity with campy fun to an successful degree. It sold over 9 million copies, and it’s currently the only music video preserved in the Library of Congress National Film Registry. It is one of the most played videos on MTV and is also one of the longest ever videos. -
MTV's Most Played Music Video: "Sledgehammer", Peter Gabriel
With the use of stop-motion video techniques by Aardman Animations, Gabriel’s head is used as a template for a variety of real-world visual effects, from makeup to being turned into fruit.The video won nine MTV Video Music Awards in 1987, and is MTV’s most-played music video. It is one of the most unique and iconic music videos of all time and it demonstrated how a strong visual idea could hold the attention without selling the song short. -
Most Expensive Music Video: Michael Jackson and Janet Jackson “Scream”
This music video cost $7 million dollars to make. It was set on an elaborately-built spaceship and black and white video shows Michael and Janet having fun, while simultaneously being angry about how the media had been portraying them lately. An estimated 64 million people watched, and later that year it would go on to win a Grammy for Best Short Form Music Video. -
Youtube Dominance
Because of the decline of Television viewing has brought more people to the internet, music videos have become very popular for streaming websites like Youtube. Because of the viewership on Youtube videos, majority of songs now have there own music videos to gain a recognition in the Youtube community. Because of Music Videos popularity, Famous directors are now directing videos. For example Tim Burton directed "Here With Me by The Killers -
Inspirational Music Video: "Here It Goes Again", OK GO
I Believe this is an inspirational video as it shows that music videos don't need a lot of money to create to become a viral sensation. Filmed on a home camera, they created a homemade choreographed dance on treadmills all shot in one take. It took 17 tries to get the dance right but because of how unique it was, it became one of the first truly viral videos, gaining more than 50 million views and earning OK Go a Grammy. -
First Video to Reach 1 Billion Views
Youtube has allowed artists to create more original and abstract music videos too outshine others work. This was the case for "Gangnam style" by PSY which was a very unique music video and because of this, it gained a massive fanbase and made PSY a global star when before, no one really knew who he was. This video was the first to reach one billion views on youtube and has over 2.6 billion to this date
