History Of Mass Media

The Internet

1996 BCE

The World Wide Web, a mass communications medium that some consider interpersonal in nature, offers many of the benefits provided by print, radio, and television in this new millennium, is confronting the centuries–old magazine industry. It also competes in two areas that are crucial to magazines: consumer time and advertising revenue.

American Revolution Newspapers

1704

During the American Revolution newspapers took part in the effort to inform citizens of the British and there behavior. They become very popular during this time due to the many headlines on the American Revolution.

Magazines

1825

Magazines grew more popular over time in 1825 there were only 100 magazines being published but 1850 the figure grew to more than 600 magazines being published a year. But it wasn’t until the 1890s that the modern type magazines appeared. By 1900 major advertisers were pouring money into all of the popular magazines. Magazines became the 3rd major literature for reading the others is books and newspapers.

Motion Pictures

1904

The motion pictures of the early 1900s helped magazines tremendously as it entered in 1904. The magazines for movie fans especially became popular. In 1922, an average 40 million was at the movies. As the film industry grew eventually there was a new category called Hollywood.

Radio

1920

Since the entrance of the film picture as a competitive challenge to magazines, radio was the next emerging media to join the industry. Prior to the emergence of the film 'talkies,' the first radio station with commercial advertisers and programs broadcast in Pittsburgh at the end of 1920. The radio was growing at an alarming rate in popularity, with NBC forming the first formal network in 1926.

Franklin D. Roosevelt’s Radio

Mar 12, 1933

Franklin D. Roosevelt became famous due to harnessing the political power of the radio. When he entered office he silenced down public fears about the economy and prevented people from withdrawing money from banks. He did this speech on the radio 8 day after taking office. He also explained his ideas and actions directly to the people on a regular basis utilizing the radio to convince voters of their value.

Network Television

1949

Television network did not begin until 1949. By 1956, the penetration of television had reached 71.8 per cent with 35 million television sets. The increase in the market share of television advertising caused a serious decline in national radio advertising sales. Meanwhile, magazine publishers may not have felt immediately threatened because they did not offer four-color advertising in their first incarnation of television.

Television Takes Over

1951

Television added the radio to videos and made a name for itself. It changed the media for all of eternity. Game shows and quiz shows took off and dominated the whole television scene. But when Edward Murrow switched over to television with his news show See It Now television journalism gained its engine so it could take off. As it expanded and grew larger television had more channels added such as ABC, CBS, and NBC.

Computers

1960

Computers first appeared in their mainframe in the 1940s and 1950s in government agencies and universities; they eventually moved to the publishing industry in the 1960s and 1970s, providing effective means for magazines to reduce costs and improve production quality through electronic typing and pre-production.

Personal Computers

1980

As personal computers became popular in the 1980s, they were also an important part of magazines that increased production quality and lowered costs. Magazines were no longer required to hire typographers; writers and editors did the typography while writing and editing. In addition, the potential cost efficiencies provided by the Desktop Publishing Revolution enabled publishers to launch more magazines.