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Production Era
In 1876 John Deere established an official trademark because it was the only way to protect their product from frauds. Although this company had already been well established, it was commonly referred to as the "Moline Tractor" company. -
Production Era
In 1900, the agricultral market earned more than 2 million dollars in one year for the first time in history. -
The Production Era
At this time they added more detail to their trademark, and added the slogan "The Trade mark of quality made famous by good implements" -
Production Era
John Deere releases the Model D, one of the most successful tractors of it's time, and the first two-cylander to hold the john deere name. -
Sales Era
Manufacturers decided that the logo for John Deere was too complicated for easy stencils to be made so they could put the logo on the product. They removed all detail and just made things solid color and added a 12 sided border around the logo. -
Sales Era
Only a year later they decided to rid of the border and the Slogan at the bottom because they were making more tractors than ever before, and figured it would help save money. -
Marketing Era
Finally John Deere dropped the "Moline Ill." on it's logo, and came up with the new slogan "Quality Farm Equipment". They turned around the antlers to look like a White-tail deer, and removed the log it was jumping over. The reason this image says 1950 is because they didn't register the trademark until then. -
Marketing Era
Removing most of the details about themselves such as slogan and where they were made, John Deere made an even simpler logo. They did this because farmers worldwide were familiar with the trademarked black and yellow tractors. -
Marketing Era
Now recognized by it's deer, the company decided to enlarge the deer in the logo and make the rest very basic. -
Marketing Concept Era
The slogan "Nothing runs like a Deere" is released along with a line of John Deere snowmobiles. The snowmobiles died out in 1984, yet the slogan still remains. -
Marketing Concept Era
John Deere earns an award for including computers in U.S. Manufacturing. -
Marketing Concept Era
John Deere becomes the most popular agricultral band out of 20 of the top contendors, topping over 1 billion dollars in lawn and garden equipment alone. -
Marketing Concept Era
In 2000, John Deere released the latest icon of thier product, It's bolder to represent the era its in, yet stays true to the John Deere product. This logo not only lets you know that it is modern, but reassures you that it is linked to a quality product. -
Marketing Concept Era
CEO Robert Lane, named CEO of the year.
