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1450
Printed advertising appears
Gutenberg invents moveable type making mass printing possible for the first time. -
Magazines
Magazines first emerge as a medium. -
Radio
Radio advertising begins. -
Television
First recorded use of televison advertising. -
Telephones
Telephone household penetration passes the 50% mark. -
Television ads
Tv ad revenue surpasses magazines and radio ad sales. -
Telemarketing
Telemarketing emerges as a common tactic -
Maganizes
For the first time, print media feels the monetary pinch of outbound marketing. -
Mobile
First hand-held phone call. -
Computers
IBM Corp. introduces the IBM personal computer. -
Print
Print advertising is made even easier with the emergence of desktop publishing and the personal computer, leading to an explosion in pront advertising. -
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Mobile
2G mobile network advancements, SMS messaginf arrives. TV displaces newspapers as the nation largest ad medium -
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The bubble
New technologies cntinue to emerge and become adopted by wide audinces. Mobile phones gain popularity and the internet becomes a viable tool for commerce, opening the doors for an explosion in marketing. -
Bloggin emerges
LiveJournal and Blogger are launched out. -
Fighting spam
E-mail users win against spammers thanks George Bush, who estabilished the first national standards against sending unsolicited commercial e-mail. -
Period: to
Soial media begins
Linkedin, myspace and facebook -
SEO
Google begins personalized search results, informed by your past search history.
(ANALYTICS) -
Period: to
More launches
Twitter arrives.
Amazon sales top 10 billion dollars.
Google, real time research results.
295 million 3G networkers users.
E-mail marketing, 90% of e-mails are SPAM.
Cellphones, 90% of U.S households have a cellphone.
People spend more time on internet than tv.
Social media and bloggs= real customers and leads, thats why marketing budget increases 64%
