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Alexander Liepa, a chemist and product developer at Procter Gamble (PG), invents the famous stacking potatoes. Their goal was to resolve complaints about traditional potato chips: They were broken, greasy, and the bag contained a lot of air. -
Pringles Newfangled Potato Chips are officially launched in the United States. The unique shape of potatoes (hyperboloid paraboloid) and its cylindrical packaging revolutionized the market. -
Pringles begin nationwide distribution in the US.
Slogan: “Once you pop, you can’t stop.” (Motto that would later become one of the most iconic).
Although they face some criticism for their low potato content (only 42%), they achieve a solid consumer base. -
The export of Pringles to Europe and Asia begins, gaining popularity in international markets.
New flavors, such as sour cream and onion, and barbecue, are introduced in addition to the original flavor.
Slogan: "From one to another, you won't stop." -
Pringles becomes a world leader in snacks. In this decade, the iconic Pringles character, "Julius Pringles", receives some updates to its design.
The brand diversifies its commercial strategy with marketing campaigns aimed at young audiences and sports. -
Launch of smaller containers and takeaway versions.
Slogan: "Pringles, it's to enjoy." -
New varieties and packaging formats are introduced, such as mini Pringles. -
Procter Gamble sells a portion of its stake in Pringles due to internal restructuring.
Innovations in the design of the tube to make it more ecological. -
Kellogg Company buys Pringles for $2.7 billion, becoming the second largest snack manufacturer in the world.
The line of limited flavors and special editions is launched, attracting consumers of all ages. -
Introduction of social media advertising campaigns, further boosting your global reach.
Tagline: "Pop. Play. Eat." -
The brand updates the image of "Julius Pringles" making it more minimalist.
It focuses on the sustainability of packaging and reducing environmental impact.
Introduction of more innovative flavors, such as vegan and organic versions to adapt to new consumer trends.
Current slogan: "Pringles: One bite is not enough."