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The first newspaper of the world was called "Relation aller Fürnemmen und gedenckwürdigen Historien" -
The first magazine of the world was called "Erbauliche Monaths Unterredungen" -
The Oxford Gazette was published in London as one of the official newspaper of the British government records
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John Campbell began distributing the Boston News-Letter, the first continuously published newspaper in the United States
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One of the first advertisements appeared in Boston News-Letter. It was a real estate ad selling a plantation in Oyster Bay, Long Island.
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The first issue of Gentelman's Magazine was published in London, the first general interest magazine in the world.
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The Scots Magazine was published for the first time, the oldest magazine in the world still in publication
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The first advertising agency was founded by William Taylor and existed until the late 1980s as White Bull Holmes in London
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Another important date to remember in the history of advertising is June 16, 1836. This os the date when advertising truly entered the media.
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The first advertising agency in the United States was founded by Robert Palmer, the son of a newspaper editor who considered himself an advertising agent.j
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Palmer bought large amounts of space in various newspaper at a reduced price and then resold itat higher prices to advertisers.
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Advertising was oficially defined as "any means of communication intended to make known a good, product, or service and to incite the public to aquire it".
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Sears was the first company to focus more on direct advertising when they launched their first direct mail
campaign. The company posted more than eight thousand postcards that generated two thousand
new orders. This encouraged other organizations to allocate more advertising budgets. -
Radio advertising was launched and was a big hit, allowing
businesses to convey their unique selling propositions directly to consumers.
Advertisers started paying radio stations to broadcast advertisements to their
listening audience. -
Radio ads were then followed by TV advertising, with the first television commercial airing. Bulova
Watch Company aired the first TV commercial, which was ten seconds long and seen by 4,000 people in New
York. -
The first online display ad was created when advertisers created a banner ad to drive customers to
website landing pages. Although brands faced numerous challenges initially, the launch of web services provider Yahoo paved an easier path for all the advertisers. Yahoo pioneered the pay-per-click ads model to attract advertisers. Pay-per-click ads helped advertisers effectively invest their budget because they only pay when viewers clicked on the ad. -
The first mobile ad was introduced to consumers in early 2000. Mobile ads are advertisements of a unique shape, size, and format exclusively tailored for mobile devices. These ads reached out to customers via short message service (SMS) and redirected them to the brand's website. This encouraged brands to come up with strategies that supported mobile marketing. -
Google acquired
YouTube, introducing video ads to businesses. Now, YouTube has one of the highest viewer rates. -
Facebook penetrated the ad market with more than 2.2 billion users. Social media marketing came into existence, motivating other social destinations like Orkut and Twitter to adopt and adapt. -
Facebook bought Instagram and Instagram ads were launched.