Història de la Publicitat

By Arnau_3

  • First newspaper of the world

    El primer periódico del mundo, Relation aller Fürnemmen und gedenckwürdigen
    Historien (Relación de todas las intersecciones e historias memorables), fue
    publicado en Estrasburgo por Johann Carolus.

  • First direct mail campaign

    First direct mail campaign
    Sears was the first company to focus more on direct advertising when they launched their first direct mail
    campaign. The company posted more than eight thousand postcards that generated two thousand
    new orders. This encouraged other organizations to allocate more advertising budgets.

  • First radio advertising

    First radio advertising
    Radio advertising was launched and was a big hit, allowing
    businesses to convey their unique selling propositions directly to consumers.
    Advertisers started paying radio stations to broadcast advertisements to their
    listening audience.

  • First television commercial airing

    First television commercial airing
    Radio ads were then followed by TV advertising, with the first television commercial airing. Bulova
    Watch Company aired the first TV commercial, which was ten seconds long and seen by 4,000 people in New
    York.

  • First online display ad

    First online display ad
    The first online display ad was created when advertisers created a banner ad to drive customers to
    website landing pages. Although brands faced numerous challenges initially, the launch of web services provider Yahoo paved an easier path for all the advertisers. Yahoo pioneered the pay-per-click ads model to attract advertisers. Pay-per-click ads helped advertisers effectively invest their budget because they only pay when viewers clicked on the ad.

  • First mobile ad

    First mobile ad
    The first mobile ad was introduced to consumers in early 2000. Mobile ads are advertisements of a unique shape, size, and format exclusively tailored for mobile devices. These ads reached out to customers via short message service (SMS) and redirected them to the brand's website. This encouraged brands to come up with strategies that supported mobile marketing.

  • YouTube introduces video ads

    YouTube introduces video ads
    Google acquired
    YouTube, introducing video ads to businesses. Now, YouTube has one of the highest viewer rates.

  • Facebook introduce de ads

    Facebook introduce de ads
    Facebook penetrated the ad market with more than 2.2 billion users. Social media marketing came into existence, motivating other social destinations like Orkut and Twitter to adopt and adapt.

  • Instagram introduces ads

    Instagram introduces ads
    Facebook bought Instagram and Instagram ads were launched.