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Cavemen painted on the walls of caves. The paintings were nit good at all but you are still able to get the idea of the painting.
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The Sumerians wrote the first written language around this time and for a while it was the only written language.
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During this period the Chinese had developed non papyrus paper making and many other printing discoveries.
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This was when scholars started putting artistry in their books to make it more valuable. This made it more valuable because all of the books then were made by hand.
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The Europeans had coat of arms that was their family. These would explain what they did and sometimes traits in the family according to the symbols on the coat of arms.
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King Richard II made a law that made all ale houses put a sign in front of their ale house that showed that they were an ale house.
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Printing presses put logos on their documents to show that they made them and depending on how well the logo was printed it was how ell everything on that document was printed,