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Graduation Process Book Timeline

By paulazeltina

  • Inspiration for this project: Pinatex

    Inspiration for this project: Pinatex
    After seeing a video on Facebook about pineapple leaf fiber being developed into leather-like textile, it caught my attention. I was determined to find more about it. As my main segment of interest is luxury, I wanted to research whether there is potential for such material and similar in the luxury fashion industry. Link to Process Book

  • Writing the Proposal

    Writing the Proposal
    Inspiring by Lucy Siegle and also basing my rationale on her insights about the leather industry and environmental issues
    Link to Process Book

  • Research during tradeshows in Paris

    Research during tradeshows in Paris
    Observations from Paris Sur Mode and Tranoi
    Link here and here

  • Change of plans

    Change of plans
    After being treated badly at Ethologie and advised by AMFI to leave, I had chosen to abandon my previous graduation project idea and start working for Roksanda to develop a sustainable collection proposal.

  • Developing the research questions and planning the report

    Developing the research questions and planning the report
    Here you can see how I got to the main research question I have now
    Here I was thinking about sub-questions
    Here and here is how I had planned the order of my research and contents of the report

  • Researching what is luxury

    Researching what is luxury
    Beginning the chapter of "Luxury Fundamentals" which will be as the basis of the report. In order to fully understand the luxury industry and its consumer demands, it is crucial to look at the term of ‘luxury’ and to define the important concepts of sustainability and innovation. Here and here and [here](http://bit.ly/2qMagPB] you can see how I began looking at the dictionaries to find the general definition of luxury

  • Feedback #1

    Feedback #1
    In my Process Book I evaluate the feedback received and explain what adjustments I will do
    Link to Process Book

  • What is luxury?

    What is luxury?
    This has been a very useful article during my research along with this webpage by Dr. Klaus Heine, which is a digital version of his "The Concept of Luxury Brands" paper

  • What is sustainability?

    What is sustainability?
    Seeking for the meaning of sustainability in general and in luxury fashion industry as well as the consumer perception of sustainable goods
    Basing my findings on several articles
    Here, here and here

  • What is innovation?

    What is innovation?
    Getting influenced by expert opinions from The NY Times, South China Morning Post, Unity Marketing and Walpole/WGSN Also, trying to define it by looking at various definitions here

  • Creating a mini luxury consumer questionnaire

    Creating a mini luxury consumer questionnaire
    To gather primary data about luxury consumer and their perception of sustainability and innovation I reached out to my personal luxury consumer network. Unfortunately, the sample size of the questionnaire was very small, so I had to find other methods of research that could justify my findings. The questionnaire can be accessed here
    Here I have analysed the results and here you can see graphs

  • Feedback #2

    Feedback #2
    Evaluating the second feedback of my report here

  • Netnography Research

    Netnography Research
    After consulting with AMFI staff, I have selected a unique netnography research method, which cover online forums to find out the consumer opinion Here I have summarized the guidelines for the research

  • Netnography Research Process

    Netnography Research Process
    I have analysed my research findings here
    Also, I have included highlights from the selected threads in my Process Book PurseForum 18/3/06
    PurseForum 26/7/11
    PurseForum 29/4/15
    PurseForum 8/3/16
    PurseForum 11/9/16

  • Interview with a Luxury Professional

    Interview with a Luxury Professional
    I have spoken with Roksanda's Production Coordinator Christina Layolle and transcribed the interview here

  • Interview with a Luxury Consumer

    Interview with a Luxury Consumer
    Sydney Thurman Baldwin is 24-years old Master's student in Miami, United States of America. She is a frequent luxury consumer and supports a vegan mindset. After answering the luxury questionnaire, I have received a personal feedback from her regarding the topic, and I decided to ask Sydney a few more questions to understand her opinion as a consumer here

  • E-mail from Dr. Klaus Heine

    E-mail from Dr. Klaus Heine
    Surprisingly Luxury Professor Dr. Klaus Heine has replied to my questions via e-mail. You can see what he said here

  • Interview with a Luxury Professional

    Interview with a Luxury Professional
    Alicia Lai is the founder of Bourgeois Boheme, a contemporary luxury vegan footwear brand, based in London. They are using the finest leather substitutes in their products. You can see what she said here Also, I have met Alicia during the Pineapple Room pop-up in London

  • What is vegan leather?

    What is vegan leather?
    Defining vegan leather here

  • Natural leather substitutes

    Natural leather substitutes
    Collecting information about various natural leather substitutes
    Here is how I selected the data Wooden leather
    Cork leather
    Fruitleather
    Ligneah
    MuSkin
    MYX
    Ultra thin stone veneer

  • Leather Substitute Overview

    Leather Substitute Overview
    While preparing for the product, I have created a leather substitute overview table and explained my findings in the paragraphs below, which you can access here

  • Conclusions

    Conclusions
    Based on chapter conclusions and general research, I have drawn the main report conclusions here