Gender Bias Advertising 1930- Present

  • 1930s

    1930s
    At this time women's rights still weren't important. they had a few more job opportunities because of the great depression but it was still hard to find one. women were also paid extremely lower that men because men were seen as the "breadwinners". this image shows how toxic males were at this time,because you should never be afraid to do something without your husband beating you.
  • 1940s

    1940s
    at this time the U.S. Supreme Court says women are equally qualified with men to serve on juries but are granted an exemption and may serve or not as women choose. this image shows how society expected women's bodies to be which is not correct.
  • 1950

    1950
    At this time women started getting more jobs because men were in the war. also it was the start of secretary schools which was very big for women at that time because that what was normal at the time. this image shows the disrespect men had towards women, as if they are not humans either.
  • 1960s

    1960s
    a event that happened was The Equal Pay Act is passed by Congress, promising equitable wages for the same work, regardless of the race, color, religion, national origin or sex of the worker. another thing that occurred was Executive Order 11246 prohibits sex discrimination by government contractors and requires affirmative action plans for hiring women. lastly the Seventh Circuit Court of Appeals rules that women meeting the physical requirements can work in many jobs that had been for men only.
  • 1970s

    1970s
    at this time, the Landmark Supreme Court ruling Roe v. Wade makes abortion legal. also The Supreme Court in a separate ruling bans sex-segregated "help wanted" advertising. Housing discrimination on the basis of sex and credit discrimination against women are outlawed by Congress.
  • 1980s

    1980s
    during this decade,Sandra Day O'Connor becomes first woman to serve on the Supreme Court. Also Dr. Sally K. Ride becomes the first American woman to be sent into space. this image shows how men like to take advantage of women because they think they can do whatever they want to women and control them.
  • 1990

    1990
    During this decade,Congress adopted the Gender Equity in Education Act to train teachers in gender equity, promote math and science learning by girls, counsel pregnant teens, and prevent sexual harassment. also in this decade they elaborating on Title IX, the Supreme Court rules that college athletics programs must actively involve roughly equal numbers of men and women to qualify for federal support. this image shows the media sexualizes women and takes advantage of them while drunk.
  • 2000s

    2000s
    The U.S. Supreme Court invalidates those portions of the Violence Against Women Act permitting victims of rape, domestic violence, etc. to sue their attackers in federal court. Also another historical moment was Hillary Clinton becomes the first First Lady to be elected to public office as a U.S. Senator from New York. Condoleezza Rice becomes the first black female Secretary of State. this image is disrespecting women because a woman's body exposed has nothing to do with lowering prices.
  • 2010s

    2010s
    The Affordable Health Care Act is signed. Under this law, private health insurance companies must provide birth control without copays or deductibles. The law requires private insurance companies to cover preventive services. Another thing that happened was the ban against women in military combat positions is removed, overturning a Pentagon decision restricting women from combat roles. this image shows how determined others were to bring this ad back and fit it into the situations today.
  • 2010

    2010
    Also in this decade United States v. Windsor 570 U.S. Supreme Court decides that a key part of DOMA, the law that restricts federal recognition of same-sex marriage, is unconstitutional because it violates the equal protection clause of the constitution. Another historical moment was when Congress had a record number of women, with 104 female House members and 21 female Senators, including the chamber's first Latina, Nevada Sen. Catherine Cortez Masto.