Gender Bias Advertising

  • 1930's Advertisement

    1930's Advertisement
    In the 1930's women were finally starting to gain the recognition they deserved. Women were also finally gaining rights that they never would have imagine getting. Examples of these rights; they won voting rights, they became more sexually free, and they were finally able to be comfortable in the clothing THEY wanted to wear.
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    Gender Bias Advertising

  • 1940's Advertisement

    1940's Advertisement
    During WWI many women took the jobs of men. By 1942, two million women were working the most intense industrial jobs. The Martin Bomber Plant employed over 5,300 women out of their 13,000 employees, that is 40% of the work force. Women's roles in the workplace increases by 25-25%. The Women's Army Corps (WAC) and The Women Accepted for Volunteer Emergency Services (WAVES) were created in 1942, allowing women to serve in the U.S Navy.
  • 1950's Advertisement

    1950's Advertisement
    Social norms and gender roles were enforced but the 50's were not as constricted as it make seem. Even though women were expected to be housewives and mothers, women still very much made up the postwar labor work space. The media and political leaders were trying to push women to become these roles, they didn't want to give up their jobs.
  • 1960's Advertisement

    1960's Advertisement
    The idea the 60's was the start of the women's rights is wrong, it wasn't the beginning but it was a second wave of feminist. This caught societies attention causing many women in power to speak out including Eleanor Roosevelt and Betty Friedan. The Title VII prohibited discrimination in the workplace based on gender.
  • 1960's Advertisement

    1960's Advertisement
    The sexual revolution of the 60's helped develop and market the birth control pill. In 1966, 28 women, including Betty Friedan established the National Organization for Women (NOW). By 1967 1,000 women had joined NOW, after four years membership had reached 15,000. This organization and others helped women become more aware of their potentials. In the 60's 37.75 of women were working in "pink collar" jobs, 6% doctors and, 3% lawyers. This decade made women realize how special their voices are.
  • 1970's Advertisement

    1970's Advertisement
    Organized activities on the behalf of women started to increase drastically during the 70's. Between 71 and 76 a handbook for woman's health sold about 850,000 copies. In 1972 the Equal Rights Amendment (ERA) was pasted by Congress. Slowly over the next couples years 35/38 states ratified the ERA. In 1973 the Supreme Court sanctioned women's right to abortion during the early months of pregnancy, a huge victory for the women's movement.
  • 1980's Advertisement

    1980's Advertisement
    The Women's Rights Movement was starting to enter a new phase in the 80's. Since the 80's women have been discussing many different topics including, abortion, sexual harassment in the work place. Ronald Reagan in 1981 appointed the first woman, Sandra Day O'Connor, to the U.S Supreme Court. Women started to become more independent and started taking action in their life. Dr. Sally K. Ride becomes the first American woman to be sent into space in 1983.
  • 1990's Advertisement

    1990's Advertisement
    In 1992, Planned Parenthood allows states to impose restrictions such as a waiting period and parental consent for minors seeking abortions. 1994, The Violence Against Women Act provide services for rape and domestic violence victims. In 1997, Madeleine Albright becomes the first female state secretary.
  • 2000's Advertisement

    2000's Advertisement
    In 2000 The U.S Supreme Court, through the Violence Against Women Act, allows victims of rape, domestic violence, etc. to sue their attackers in federal court. Condoleezza Rice becomes the first black women Secretary of State in 2005. Women now know they can't be stopped, people can try to stop us but it won't work. In 2005 Congress passes the Partial-Birth Abortion Ban Act, The Supreme Court lifts the ban the following year. 2007, Nancy Pelosi becomes the first female speaker of the House.
  • 2000's Advertisement

    2000's Advertisement
    Women are no longer restricted from joining military combat positions in 2013, the Violence Against Women Act is revised, enforcing judicial and law enforcement techniques to take actions against combat violence against women, provide support, extends coverage for young victims, immigrants, Indian women and trafficking victims. In 2016 Hillary Clinton gains the Democratic presidential nomination, the first U.S. women to lead a major party. Women's Rights have come a long way.