Gender Bias Ads throughout the years by Paolo Bustos

  • Gender Bias 1930

    Gender Bias 1930
    This ad shows how women were just seen as trying to show off to other people and see who had the best looking woman out there and not actually important in who they are as a person. In the Women's rights movement, The National Recovery Act forbids more than one family member from holding a government job, resulting in many women losing their jobs.
  • Gender Bias 1940

    Gender Bias 1940
    Women in this ad are portrayed to just be the cook, and they are burning the food so they can not even cook correctly and show that beer which is what men drink can't be ruined by the wife. In the Women's rights movement the U.S. Supreme Court says women are equally qualified with men to serve on juries but are granted an exemption and may serve or not as women choose.
  • Gender Bias 1950

    Gender Bias 1950
    Women are just seen to be the house keeper and they can only be pleased with more objects that help clean and never leave the job to the man in the house. In the Women's rights movement at the time, The Equal Pay Act is passed by Congress, promising equitable wages for the same work, regardless of the race, color, religion, national origin or sex of the worker.
  • Gender Bias 1960

    Gender Bias 1960
    Women are weak in this ad and they are still able to open a simple ketchup bottle. This is following the belief that women are not strong and always need help from men. In the Women's rights movement a very important time happened because Title VII of the Civil Rights Act passes including a prohibition against employment discrimination on the basis of race, color, religion, national origin, or sex.
  • Gender Bias 1970

    Gender Bias 1970
    Women are just an object that help men's lives from day to day and not actually matter in their lives. As seen women are just seen as a rug that makes mens lives easier. In the Women's rights movement, Title IX of the Education Amendments prohibits sex discrimination in all aspects of education programs that receive federal support.
  • Gender Bias 1970

    Gender Bias 1970
    Men are the smart ones out of the relationship. As seen in this Ad this female is seen to be dumb and not know that this is not a computer. In the Women's rights movement, as well, The U.S. Supreme Court declares that the Constitution protects women’s right to terminate an early pregnancy, thus making abortion legal in the U.S.
  • Gender Bias 1980

    Gender Bias 1980
    Seen as just a competition to who is better looking, this ad is taking advantage of good looking women to gain the attention of men to use their cigarette brand. In the Women's rights movement at the time, The state of Mississippi belatedly ratifies the 19th Amendment, granting women the vote.
  • Gender Bias 1990

    Gender Bias 1990
    Men are to control women and give them what the men think they deserve and not actually what the women truly deserves so as seen in this ad men are the one that controls what the women gets and sees where they need to be. In the Women's rights movement an important event happened for women in the past that suffered from sexual harassment. The U.S. Supreme Court rules that the victim did not need to show that she suffered physical or serious psychological injury as a result of sexual harassment.
  • Gender Bias 2000

    Gender Bias 2000
    Colors are being assigned to a gender and show that girls can only be associated with the color pink and that guys can only be associated with the color blue. An important Act was settled this year, The U.S. Supreme Court invalidates those portions of the Violence Against Women Act permitting victims of rape, domestic violence, etc. to sue their attackers in federal court.
  • Gender Bias 2018

    Gender Bias 2018
    Women are portrayed as people who only cook for the men. As seen this ad shows that people are only good for cooking and please their husbands or partner. Not in 2018 but recently, the United States had Re-Authorization of the Violence against Women ACt. The new bill extends coverage to women of Native American tribal lands who are attacked by non-tribal residents, as well as lesbians and immigrants.