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Players dehydrated/Researchers took to the labs
In early summer of 1965, a University of Florida assistant coach sat down with a team of university physicians and asked them to determine why so many of his players were being affected by heat and heat related illnesses. Soon discovered two key factors that were causing the Gator players to 'wilt': the fluids and electrolytes the players lost through sweat were not being replaced. Researchers went to the lab to make a concoction "Gatorade". -
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The Introduction of Gatorade
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Success Progressed
Soon after the researchers introduced their Gatorade formula to the team, the Gators began winning… outlasting a number of heavily favored opponents in the withering heat and finishing the season at 7–4.
The team's success progressed even more during the 1966 season, with the Gators finishing at 9–2 and winning the Orange Bowl for the first time ever in the history of the school. Word about Gatorade began to spread outside of the state of Florida, and both the University of Richmond and Miami of -
Winning the Super Bowl
In the summer of 1969, Coach Ray Graves of the Florida Gators suggested to the Kansas City Chiefs that they use Gatorade to combat the staggering effects of a blistering Missouri sun during training camp. The Chiefs were so impressed with the “Gator coach's aid” that they kept it on their sidelines throughout the entire season… which concluded with a stunning victory over the heavily favored Minnesota Vikings in Super Bowl IV.
In the years that followed, more and more NFL teams began placing Gat -
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The Growth
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Offical Drink of NFl
In 1983 while Gatorade was still on the rise they got greta news that they would become the offical drink of the NFL ( NAtional Football League) -
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Furthering the science for victory
The lab would be expanded to provide advanced testing for athletes and new Gatorade products and flavors and develop education materials for sports health professionals around the world. Gatorade is now also the official sports drink of the NBA, AVP, and PGA, Major League Baseball, Major League Soccer, and numerous other elite and professional organizations and teams. -
180 mph
In 2001 gatorade was added to nascar racing as peole were noticing racers would be dehydrated while racing due to extreme heat. They make a system to keep the drinks cool and hydrate the drivers and it is now used by all drivers and in every car to this date -
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Maturinty
Throughout this timespan nothing much had changed. gatorade was at the topof the game and it was bringing in lots of revenue each year. But by the tail end of 2011 it began to tail off and loss to competiitors like propel and powerade -
Gatorade Ice
At this team gatorade ice was released and it was intitally released to be for professionsals but it was later releaed to the public. After thid release gatorade ice was not taken well and it was eventually pulled from shelved in late 2003 -
USA Triathilon Sponsored event
On this date gatorade sponsored a USA Triathilon event and gained national attention but they knew there high was starting to come down and in a year they would be forced to reboot their company instead of let it fall -
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Reboot not decline
Since gatorade began to fall of they decided to step it into high gear instead of the company go into a full decline stage. This prompted them to create new flavors as well as new products. Such things to come out have been new flavors, lower claories in gatorade as well as powders for water and most recently the gatorade chews -
Large time sponsorship
On this date gatorade announced that they would singing a large deal with Cam Newton of the carolina panthers as a player and as a rep or the brand. This would lead to specific bottle images . -
Gatorade Chews
As gatorade works to bring its company back to the very top they created the gatorade chews. these are meant for sports where energy is needed all games such as football and they are eaten before the games these have become popular with athletes froms disciplines such as football, soccer and lacrosse
