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One European with such an idea was John Cabot, an italian living in England.
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Juan Ponce de Leon was a spanish offical in the new world. In 1505-1509, he explored and settled the island of Puerto Rico.
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One spanish offical who had his eyes on the mainland north of Flordia was Lucas Vazquez de Ayllon. He had seen the Atlantic coastline of this region on an expidition in 1520.
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Giovanni da Verazzo wrote a report of his voyage and explorations to king Francis I of France.
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In July 1526, Ayllon led a group of over 500 men, women, and children to a ricer he called "Jordan" ( for the Jordan River in acient Palestine). Historians today believe that it was acculey North Carolina's Cape Fear River
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The spanish wanted to knoe more about the interior or North America. Land there might have gold and silver.
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Ribault's Huguenots attempted to settle near presant-day Port Royal, South Carolina, in April 1562. In his report to France, Jean Ribault told why the coloninst had chosen Port Royal.