-
1940’s – 1950’s Strategy: Maximize growth and focus on Sun & Beach offer
-in 1939, the government regulated the hotel industry to ensure
good quality of services.
-in 1942, the government, through the State Credit Bank, started offering low-interest rate credit for investment in hotels to increase
capacity and incentivize private investment.
-in 1952, the
government established the “Dirección General de Turismo” (General Tourism Agency). -
opening to foreign tourism.( PAY ATTENTION TO THE FOOT OF THE PHOTO)
-in the 1960’s, Spain really started opening to foreign
tourism.
-in 1964-1967, the first “Tourism development Plan”
was drafted with the main objective of maximizing the attraction of foreign tourists to the
country. -
1970’s – 1970’s: Development of a more sustainable offer diversified from “sun & beach segment”
In 1972-1975, a new “Tourism development plan” was created with a two-fold
goal: to attract foreign tourists with higher income and to keep increasing local demand.
To achieve these objectives, new regulations and marketing efforts were implemented
in the following years. -
the variety of Andalucian tourism offer.
The global recognition as “World Heritage” of the “Alhambra and Generalife”, “Mezquita” (1984), “Cathedral, Alcázar Palace and West Indies Archives” (1987), Úbeda and Baeza (2003) and the promotion
of Andalucian cultural heritage with special events strived to expand
the concept of Andalucía beyond “sun and beach”, with limited success. -
COMMUNICATIONS NETWORK
NETWORK In 1986 the I General Road Plan was approved. The plan had a highway program. It involved the construction of a high-capacity network for the Spanish roads. COMMUNICATIONS -
CULTURAL TOURISM IN ANDALUSIA
relative to 2016, a year in which the Andalusian culture attracted a total of 8.3 million visitors, that is, one in three people who arrived in Andalusia did so motivated by culture (almost 30% of the total of those who visited us).
