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First McDonald's Store
The very first McDonald's Bar-B-Q was opened on May 15, 1940, in San Bernardino, California, by brothers Richard and Maurice Mac McDonald. -
The Purchase of Mcdonalds
In 1954 Ray Kroc saw an opportunity in the fast food restaurant after seeing how the system operates compared to competitors, so he bought it from the McDonald's brothers for 2.7 million dollars. -
Opening Of The McDonald's Franchise
Kroc opens his first franchised restaurant, arguably the first restaurant of the modern McDonald's company, in Des Plaines, Illinois. -
McDonald's Logo
McDonald's launches its two most recognizable logos—the golden double arches that form an “m” and Ronald McDonald, the brand’s quintessential clown mascot. -
Ronald McDonald
Washington, DC. "Ronald McDonald, the Hamburger-Happy Clown" debuted in 1963 on three separate local television spots. The advertisements were created by the advertising agency of Oscar Gold stein, who doubled as a McDonald's franchisee in the Washington, D.C., area, and featured Willard Scott as Ronald. -
McDonald's In Russia
McDonald's opens a restaurant in Pushkin Square, Moscow. Given the cultural status of the restaurant, this is seen as a symbolic moment in the end of the Cold War. According to the restaurant's website, it served more than 30,000 Russian citizens on the first day. -
McCafe
The company opens its first McCafe, McDonald's attempt to run a coffee restaurant, in Australia. -
The Rise of McDonald's
Having entered an era of rapid growth, McDonald's doubles its number of restaurants since 1988, opening location number 20,000 this year. -
McDonald's Going Global
By the end of the 1990s, McDonald's had opened more than 11,000 restaurants outside of the U.S. , spreading the american known fast food brand. -
McDonald's All Day Breakfast
In an effort to create new energy around its brand, McDonald's launches its all-day breakfast menu. This has largely been regarded as a failure, as it is generally believed to have split the existing customer base rather than bringing new customers into the restaurant. -
Celebrity Collabs
McDonald's starts giving celebrities their own meal and has always found creative approaches to promoting its brand, from odd merchandise to inescapable jingles and even Bacon Hour. But with celebrity meals, McDonald's has really hit upon something priceless: selling customers the chance to eat as their favorite pop culture icons do. -
McDonald's Today
Shares reach an all-time high in June, putting the company’s market capitalization at $218 billion. McDonald’s is operating a record number of restaurants, ending the year at 40,275 stores in the U.S. and more than 100 countries. It posts $6.2 billion in annual profit on $23.2 billion in revenue.