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4000 BCE
First Time Eye Makeup Was Applied
Since ancient times darkening powders have been used to
embellish the eye in both ritual and adornment. -
69 BCE
Cleopatra Used Eye Paint
Egyptian queen Cleopatra's infamous beauty was magnified by the use of eye-paint, which helped to signify her divine status on earth. -
First Ever Mascara
Cosmetic pioneer Eugene Rimmel, invented the first mascara, to this day, the word rimmel means mascara in many languages. American chemist T.L. Williams created the first modern day mascara by mixing coal dust and petroleum jelly. -
Maybelline was Created
The product was named Maybelline - a combination of his sister's name (Mabel) and the product's main ingredient, Vaseline. -
False Eyelashes Are Invented
False eyelashes were created out of human hair and gauze. -
Fringe False Eyelashes
They only lasted for several hours of use, and only the rich could afford them. The fringe was attached to thread and they glued them onto your eyes. -
First Eyelash Curler
Willam Beldue has been credited with the invention of
Kurlash, the first device created to curl the lashes.
Costly and hard to work with (it reportedly took over 10
minutes to create the effect), nevertheless, its
popularity was enormous. -
First Waterproof Mascara
Viennese actress Helene Viethaler Winterstein patented the world's first waterproof mascara. The idea came after numerous stage performances, when mascara ran down her face under the hot glare of stage lights. -
First Cream Mascara
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Lower Lash Mascara
Iconic English teenage fashion model Lesley Hornby, ~
also known as "Twiggy," set off a fashion craze
inspired by her androgynous look, and most
importantly, her unique style of makeup; she painted
long lashes directly onto her lower lids. -
First Lash Length Enhancement
LATISSETM introduces an historic innovation in eyelash enhancement. LATISSETM is the first and only prescription treatment approved by the FDA for hypotrichosis of the eyelashes (inadequate or not enough lashes) that is used to grow eyelashes, making them longer, fuller and darker. The onset of effect with LATISSETM is gradual, and users may experience results beginning in eight weeks with significant results in 16 weeks. Individual results may vary. -
Modern Mascara
Now-a-days there are many different kinds of mascaras. There are different types of brushes and product but they are all relatively the same.