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During the 1960´s a new business was born called "ground operators". Also "ground handler" becomes essential in the touristic industry -
Phil Lee coined the term "DMC" -
Destination Management Companies (DMCs) were popping up everywhere, bringing fierce competition to many markets
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During the recession more companies were competing for fewer dollars
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Destination management business expanded through institutional investment and venture capital
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DMCs and event planning companies struggled to stay afloat -
Clients have reported that they prefer to collaborate with national companies
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