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The beginning
Ground handlers.
Small entrepreneurships that operated in a single destination.
Preparation of everything before the trip: plane tickets, accomodation, tours. etc. -
DMC was coined in the USA
More specifically in 1972. The term "destination management" was coined by Phil Lee, to describe the role they played as local logistics experts. -
Coming of age
DMCs flourished, expanded their role. They were popping up everywhere. There was a lot of competition. -
Period: to
Recession
More companies were competing for fewer dollars. -
Consolidation
Aggressive national expansion and “corporatizing” of the destination management business through institutional investment and venture capital. -
Financial crisis
“Perfect storm” of economic, social and political scrutiny of corporate excess, namely travel and recognition events, leading to the sudden cancellation of thousands of meetings across the country. -
Globalization on the rise
In the infinitely flexible language of the DMC industry, the term “global partner” has emerged. Flexibility in accordance with the client’s distinct needs is the very touchstone of the industry.