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Black Lives Matter
Starting from a 2013 Facebook post, BLM grew into a global movement against police brutality and systemic racism. Social media platforms like Twitter and Instagram were instrumental in spreading the movement’s messages and organizing protests, especially after the killing of George Floyd in 2020. The social media tactics used to spread the movement's word were hashtags and influencer and celebrity engagement. -
#MeToo Movement
The #MeToo movement, which gained widespread attention in 2017, highlighted sexual harassment and assault, particularly in the workplace. This movement empowered survivors to share their stories, leading to a cultural reckoning and influencing changes in industries like Hollywood and corporate America. The major social media sites used for the movement are Twitter, Facebook and Instagram. The social media tactics that were used were hashtags and personal testimony content. -
Fridays for Future
Inspired by Greta Thunberg’s solo climate strike in 2018, this youth-led movement has leveraged social media to mobilize millions worldwide. Platforms like Instagram and Twitter have been crucial in organizing global climate strikes and raising awareness about environmental issues. The social media tactics that have been used are trending conversations and calls to action. -
#EndSARS
This movement began in Nigeria to protest police brutality, specifically against the Special Anti-Robbery Squad (SARS). In 2020, Instagram and Facebook played a pivotal role in organizing protests and sharing evidence of abuses, which eventually led to the government disbanding SARS. The tactics that were used were personal testimonials of the survivors of the abuse and hashtag activism. -
#StopAsianHate
Following a rise in anti-Asian hate crimes during the COVID-19 pandemic, this movement spread awareness and called for action through platforms like Twitter and Instagram. Instagram, Twitter, and TikTok have been crucial in mobilizing support and advocating for policy changes to protect Asian communities. The tactics used to help spread the movement were protestors making viral videos and creating hashtags for people to share on their posts.