-
Augmented Reality (AR) is offering more connecting opportunities
Augmented Reality (AR) is about overlaying virtual objects on top of a real-world environment, most often facilitated (these days) by using the camera on a smartphone. -
Personalization is replacing interruptive experiences
Traditionally, social media marketing -as with most common marketing tactics - has been about interrupting whatever a user is doing at any given time (scrolling their feed, watching videos, etc.) to try and prompt them to engage with your brand. in the modern world, consumers have more control than ever over which ads they allow in their feeds, what content they engage with, and with so many messages competing for their attention, winning their time is key. -
Storytelling may soon replace social media updates
Instagram Stories is used by more than 500 million people every day
WhatsApp Status, that app's own version of Stories, is also used by 500 million people daily
Facebook CEO Mark Zuckerberg noted back in 2018 that Stories were on track to "posts in Feed as the most common way that people share across all social apps"
And importantly, a quarter of Millennials and Gen Z users now look for Stories for brand and product info -
Digital Money.
The rise of digital wallets like Apple Pay and Google Pay, peer-to-peer payment platforms like Venmo, and Facebook's 2020 launch of its digital currency, Libra, will dramatically accelerate the use of digital commerce between individuals and across business. -
Digital Organizations
More and more companies recognize that moving fast, being agile, and collaborating across internal boundaries and with outside partners is the only way to compete. Collaboration tools for remote working, turnkey no-code software for building instantly customizable business processes, and digital infrastructure for all business functions transform organizations.