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Disney Brothers Cartoon Studio
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The brothers Walt and Roy O. Disney, originally from Kansas City, Missouri, founded the Disney Brothers Cartoon Studio in Los Angeles on October 16, 1923. Their first production was a series Alice Comedies, short films featuring a young actress in An animated world The series was distributed by Winkler Pictures of Margaret J. Winkler, who also distributed, from 1927, a second series of fully animated short films, Oswald the Lucky Rabbit, through Universal Pictures. -
New location
In 1925, Disney deposited a new location at 2719 of Hyperion Avenue, which would be known as Hyperion Studio to distinguish it from the other location, in the nearby Silver Lake neighborhood. Finally, in January 1926, the studio moved to its new location and took the name of Walt Disney Studio -
Universal steals oswal and Disney bros
Meanwhile, after the first year of Oswald, Walt Disney sought to renew the contract with Winkler Pictures, but Charles Mintz, who took over Margaret Winkler's business after marrying her, wanted to force Disney to accept a lower prepayment for each short. Although Disney refused, Universal owned the rights, so Minzt set up his own animation studio to produce Oswald's short films. And after the completion of the contract in mid-1928, the vast majority of Disney staff was hired by Minzt -
THE NEW CHARACTER
Working secretly while the rest of the staff were finishing the remaining Oswald's short films, Disney and its main animator, Ub Iwerks, led a small group of loyal workers and produced new cartoons with a new character named Mickey Mouse. -
THE NEW DISNEY LOGO
It was a success after its premiere in November of 1928 in the West 57th Theater in New York. The Mickey Mouse sound series, distributed by Powers through Celebrity Productions, quickly became the most popular in the United States. -
Columbia & Colors
Columbia distributed the Disney shorts for two years, at the end of which the studio signed a new agreement with United Artists in 1932. That same year, Disney agreed with Technicolor a two-year exclusive agreement to use its new three strip process , Which allowed reproduction in full color. -
WALT DISNEY PRODUCTIONS
On December 16, 1929, the studio was incorporated under the name of Walt Disney Productions. In addition, a new distribution agreement was signed with Columbia Pictures. -
Snow White and the Seven Dwarfs
Walt brought together numerous key staff members and announced plans to produce the studio's first animated feature. In spite of the ridicule of the industry, Disney remained unperturbed the production, that was called "Disney's Folly", of Snow White and the Seven Dwarfs (1937). -
DONALD DUCK
During the production of the film, he continued his work with Mickey Mouse's series of short films and the Silly Symphonies. In 1935, Mickey Mouse moved to Technicolor; By that time other characters had been added, such as Mickey's dog, Pluto, and his friends Donald Duck and Goofy. The three starred in their own series in 1940. Even in terms of popularity, Donald Duck's series eclipsed that of Mickey Mouse. For its part, the Silly Symphonies, winners of seven Oscars, finished in 1939. -
PINOCCHIO
On April 2, 1940, Walt Disney Productions made its first public offering, with Walt Disney as president and Roy Disney as executive director. At that point, the studio began production of new animated feature films; The first of them was Pinocchio, released in February 1940 -
FANTASIA
In November of that same year Fantasia was released, an experimental film that counted on its own orchestral accompaniment, directed by Leopold Stokowski. His production cost $ 2 million and, despite raising $ 1.4 million on his projection tour, the high cost (85,000 per theater) of installing Fantasound caused more losses than Pinocchio -
The strike
In May 1941, a workers' strike erupted, which was resolved between July and August of that year without a furious Walt Disney being involved. While a mandatory union membership was established at Walt Disney Productions, Disney and other studio employees were sent by the United States Government on a trip to Central and South America as part of the Good Neighbor Policy -
DUMBO
In October 1941, Dumbo was released, which was in production during the strike and was a commercial success. It cost $ 950,000 and grossed $ 1.6 million in its original release. -
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STOP OF PRODUCCION
The production of feature films was temporarily suspended. The ongoing productions, Peter Pan, Alice in Wonderland and Lady and the Tramp were put on hold until after the war. Likewise, the study was affected by the loss of animators, sent to fight in the war, and by the need to produce content for the Army, particularly related to military training and civil propaganda. -
BAMBI
In August of the following year, the next studio movie, Bambi, arrived. However, as with Fantasia, Disney suffered losses. Of the 1.7 million that cost the film, it recounted only 1.64. Given the losses suffered and the economic problems caused by the Second World War, Bank of America financiers established that, in order to make a working capital loan, the study should be temporarily restricted to the production of short films. -
CINDERELLA
In 1948, Disney returned to feature film production with Cinderella, a film based on a fairy tale by Charles Perrault. Due to its cost of three million dollars, the future of the studio depended on the success of the film. After its release in 1950, Cinderella was a success in collection, which allowed to Disney continue the production of other largometrajes throughout the decade. -
ALICE
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Alice in Wonderland, released in 1951, had an unenthusiastic reception among critics and was a strong disappointment for critics -
PETER
Two years later, Peter Pan comes to theaters. This time, the film was a commercial success and became the film with the highest grossing of the year. -
LADY AND TRAMP
In 1955, Lady and the Tramp topped the rest of the Disney films from Snow White and the Seven Dwarfs, collecting an estimated $ 7.5 million in the United States. On the other hand, this was the first animated film of widescreen of Disney, produced through the process CinemaScope; Was also the studio's first film distributed through its own distribution company, Buena Vista Distribution. -
SLEEPING BEAUTY
This led to various delays in the production of Sleeping Beauty, which finally premiered in 1959. At six million, it was the most expensive studio film to date; Was produced in a highly stylized style devised by the artist Eyvind Earle and was presented in Super Technirama 70 format with stereo sound on six tracks. However, their high cost of production and low collection caused the first annual loss for the study in a decade Economic problems led to massive layoffs. -
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TODAY DAYS
The studio progressed a lot because they are only dedicated to producing feature films also appeared new princesses, commercial purposes as the little mermaid, Pocahontas and Mulan, launched their own brand and produced television channels
