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Dairy Queen

By MiKayla Schirado

  • Introduction of malts and shakes

  • Banana splits appear on the menu

  • First store opens in Canada

  • The Dilly Bar debuts

  • Dairy Queen/Brazier concept introduced

  • Dairy Queen/Brazier food products introduced

  • Mr. Misty slush treat cools throats in the South

  • International Dairy Queen, Inc. Is formed

  • First national radio advertising

  • First national TV commercial "live a Little," is aired

  • The Buster Bar bursts forth

  • First store opens in Japan

  • Say "Scrumpdillyishus" and get a Peanut Buster Parfait for 49 cents

  • DQ system debuts in Middle East

  • "We Treat You Right" tagline debuts

  • More than 175 million Blizzard Treats sold

  • DQ ranked America's number one treat chain

  • First DQ store opens in Mexico

  • DQ Treatzza Pizza and Chicken Strip Basket make debut

  • Pecan Mudslide is introduced

  • Locations in Massachusetts builds world's largest treat. 5,316.6lbs

  • Crispy Chicken Salad introduced

  • First DQ Grill & Chill Restraunt opens in Chattanooga, Tennessee

  • Mark Cuban, owner of Dallas Mavericks, becomes manager in Texas for the day

  • The Blizzard of the Month program kicks off

  • MooLatte Frozen Coffee debuts in Mocha, Vanilla, and Caramel Flavors

  • First full year of national advertising

  • GrillBurgers are introduced to consumers on national TV

  • Massachusetts-World's Largest Blizzard treat. 8,224.85lbs 22 feet tall