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Crocs are first shown at the Ft. Lauderdale boat show. They are thrown at people walking by and it demonstrates how light they are. All 1,000 pairs sell out.
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Crocs made shoes specifcally for women, they now have hundreds of different styles for women.
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They opened their first store it was a kiosk in a mall
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In 2006 Crocs bought out a company called Jibbitz, they create little charms. Crocs then used those little charms to put on the holes in their shoes. Sales in 2006 where $112.9M.
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In order to stay alive in the market they created a Flip-Flop for before and after workouts that is comfortable called Prepair
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in 2010, to stay afloat again, they added a new shoe called the Hover. It is an old school type of shoe. Sales in 2010 where $789.7M.
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They introced a shoe in 2011 that changes color in the heat, specifically meant for the sun. Sales in 2011 where $931.89M.
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They got professional PGA player Hank Haney to promote their new golf shoe called "Crocs Golf." Sales this year where $1.12B
